Insurance Should Be Personal — And So Should Your Agent
I’m Paul Lipps, founder of PMG Group Insurance and your licensed insurance advisor. I built this boutique agency so I can work directly with every client — personally, thoughtfully, and without the layers of a multi-agent storefront.
After more than 35 years in sales, customer service, and business leadership, I realized something important about myself: I enjoy helping people directly, not indirectly. When PMG Group began as a storefront Allstate agency in 2015, I found myself leading a growing staff — hiring, training, managing, and supervising daily operations. But the bigger the agency became, the more disconnected I felt from the part of the job I loved most: working one-on-one with clients. So I made an intentional shift.
Today, PMG Group Insurance is a boutique independent agency with a simple purpose — to give every client a smarter, more flexible insurance strategy and a personal relationship with the person who handles it all: me.
My Journey: From Multi-Agent Storefront to Boutique Independent
I sold my Allstate agency so I could serve people better.
When I first opened my doors, I ran a full retail-style operation with multiple agents and a fast-growing customer base. It was exciting, but it wasn’t truly me.
My passion has always been helping individuals and families understand their insurance, make smart decisions, and feel confident their coverage is built around their lives.
Becoming a boutique agency wasn’t downsizing — it was right-sizing.
Today, my clients don’t get passed to different staff members. They don’t deal with inconsistency. They work directly with the person who knows their entire insurance picture: me.
The 3 F’s: My Personal Philosophy
Family. Friends. Financial Goals.
These three values anchor my life and my business. They shape how I communicate, how I serve, and the level of care I bring to every client relationship. Insurance isn’t just about policies — it’s about helping people protect what matters most and supporting their goals without adding stress or complexity.
Becoming Independent for Your Benefit
In 2022, I transitioned from a captive model to a fully independent agency — so you have more options, not fewer.
Partnering with Insurance Specialist Network (ISN) allows me to access a wider range of carriers while running PMG Group Insurance with full independence. Every client gets the benefits of big-agency resources combined with the personal service of a small, relationship-driven practice.
My Modern Bundling Philosophy
Insurance Should Be Smarter — And Designed With Flexibility
Today’s market has changed. Carriers price home, auto, and liability differently than they did a decade ago. The old “bundle everything with one company” model doesn’t always make sense anymore.
I build smarter bundles by starting with a flexible stand-alone umbrella, then shopping your home and auto lines independently to create the best combination of coverage, value, and flexibility.
You get the strength of multiple carriers — coordinated into one, organized plan.
What “PMG Group” Means Today
PMG Group isn’t a team of agents — it’s my network of trusted professional partners.
While I operate as a solo insurance advisor, I stay connected to a trusted group of professionals in related fields — mortgage, retirement, home improvement, tax, real estate, legal, and more.
When you need support beyond insurance, I can introduce you to reliable partners who share the same values of integrity, expertise, and genuine service.
PMG Group reflects that ecosystem — not a staff of agents.
What You Can Expect When You Work With Me
One relationship. One home base. One person who knows your full story.
Even if your insurance ends up with different carriers, your experience stays simple.
You contact me — every time.
I handle the shopping, the explanations, the updates, the reviews, and the claims guidance. My goal is to give you the kind of service that big agencies simply can’t replicate.
A Final Personal Note
I’m not trying to build the biggest agency — just the best experience for each person I serve.
Building PMG Group Insurance as a boutique independent practice allows me to do the work I truly enjoy: helping real people protect their lives through smart, flexible, and personalized insurance strategies.
If that’s the kind of relationship you’re looking for, I’d love to connect.
